Your Catelyst for Growth

Marketing strategy and execution, from brand to demand.

Hi, I’m Cate Zovod, CIPM - the “Cate” in Catelyst. 

My experience spans startups and F500’s alike, wearing every functional marketing hat along the way so I understand the assignment.

I work with a network of established, high-quality B2B and B2C marketing talent. We are trusted collaborators with a proven track record scaling startups and solving go-to-market challenges creatively.

This “horses for courses” approach means in addition to a proven leader, you gain access to a flexible, high-performing team of doers selected precisely for the task at hand.

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Our Services

🌟Brand

  • Identity

  • Messaging

  • Website, Collateral, Style Guide

🛠️Product

  • Product Market Fit Validation and Positioning

  • Buyer and User Research

  • GTM and Launch Planning and Comms

✍️Content

  • ICP and Persona Development

  • Full funnel content strategy

  • Content generation across media

🤝Enablement

  • Training Dev and Delivery

  • User Guides, Welcome Kits and Materials

  • Productivity Measurement

📈Demand

  • Go-to-Market Plans

  • Budgeting, Performance and channel selection

  • Program execution

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📐Measurement

  • Identity KPIs

  • Ensure accurate and compliant data collection

  • Communicate metrics to the board

📣Communications

  • PR and AR

  • Stakeholder and crisis comms

  • Social media

🔒Privacy

  • Data Inventory and Mapping

  • Privacy Risk Assessment

  • Policies and Procedures Documentation

🦸🏼‍♀️Management

  • Staffing and Hiring

  • Fractional/Interim CMO

  • Cross-functional coordination

👯Partners

  • Joint value prop development

  • Tools and assets

  • Campaign development

Contact Us
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Who is Catelyst

Hybrid Product and Services Background: Leadership roles at Cognizant, a global services provider, as well as product companies like Salesforce, Pivotal (Dell), and OpenText.

Proven Expertise Across Core Marketing Functions: Hands-on experience in PR & Corporate Communications, Demand Generation, Partner Marketing, and Product & Solutions Marketing, bringing a 360° perspective.

Extensive Experience in Messaging & Go-to-Market Leadership: Deep experience in developing messaging blueprints, launching new categories, and building repeatable go-to-market motions.

Track Record of Growing Organizations from Zero to One through Scale-Up: From building positioning frameworks to executing demand generation in organizations of all sizes, including two successful exits.

Credibility with C-Suite & Enterprise Buyers: Experience working with Fortune 500 executives, managing global teams, and designing data-driven marketing strategies.

Ethical, Proof-Oriented Approach: Certified Information Privacy Manager (CIPM), committed to trust-based, outcome-driven marketing.

The Catelyst Difference

  1. We are experts and you work with us.

No agency “bait and switch”

2. We’ve been practitioners at every level and don’t hesitate to roll up our sleeves.

No PowerPoints in lieu of solutions, though we start with strategy.

3. We believe every business is unique and tailor our engagement accordingly.

No cookie-cutter playbooks, but we’ve amassed some pretty good templates over the years.

4. We will always ensure our recommendations can be executed.

No unrealistic or unattainable planning, budgets or programs.

5. We prioritize your customers’ experience

No “growth hacking” your “targets” - they are people.

6. We avoid buzzwords, fads and violent battle terminology.

No synergizing to crush your marketing goals, though that is what will happen.

7. We are technologists who like to nerd out.

No frustrating the product, engineering and MOPS team.

8. We are (efficient) consensus builders who get and respect organizational dynamics.

No swooping in and railroading your teams.

  • Cate has a talent for handling demanding marketing goals, tight budgets and complex demand generation environments with a smile, a plan, and a strategic mindset.

    Olivier Delerm, CEO, A6 Group

  • Cate continually exercises a very strong solutions approach to the marketing activities with which she is involved. Whenever I've asked for assistance with sales engineering or in my current position for Best Practices, Cate has not hesitated to offer her guidance.

    Sheevaun Thatcher, CPC, VP Revenue Enablement, Demandbase

  • Cate is an engaging public speaker and excellent communicator. She is both a creative thinker as well as rock solid doer keeping teams she manages on task and on schedule.

    Richard Stark, Business Advisor, Stanford Seed Network

Contact Us

Interested in learning more? So are we! Let’s get in touch.

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